The hosts look at fountain pen marketing in the present day: who does it well, why it’s mostly word of mouth, Conid’s marketing misstep, and what puts Montblanc in a class of its own.
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The hosts were Chuck Montano, Sharyn Zha, Sophia Le, Mark Hopson, and Diana Dai.
01:00—What We Are Writing With
Chuck: Pilot 823 clear
Sharyn: Pelikan M605 White Stripe M, Graf von Faber-Castell Annello Titanium
Sophia: Graf von Faber-Castell Classic Pernambuco
Mark: Sheaffer Targa vintage
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06:14—The presence of the Japanese Big 3 in US market
08:12—Branding and marketing
17:47—The secret of Montblanc’s success
Montblanc On How To Be A Luxury Brand For Many (interview with Montblanc CEO Lutz Bethge)
25:26—Reaching customers, tastemakers
38:21—Thanks and Credits
Producers: Diana Dai, Chuck Montano, Sharyn Zha, Patrick Antolovich, Denise Tang.
Recording and editing: Patrick Antolovich, Denise Tang.
Music: Michael Pearce.
Logo: Will H. Smith.
Logo artwork: Melissa Graf.