The Nib Section

12 - We Can’t All Be Montblanc, Some of Us Are Lego

January 30, 2018

The hosts look at fountain pen marketing in the present day: who does it well, why it’s mostly word of mouth, Conid’s marketing misstep, and what puts Montblanc in a class of its own.

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The hosts were Chuck Montano, Sharyn Zha, Sophia Le, Mark Hopson, and Diana Dai.


01:00—What We Are Writing With

Chuck: Pilot 823 clear
Sharyn: Pelikan M605 White Stripe M, Graf von Faber-Castell Annello Titanium
Sophia: Graf von Faber-Castell Classic Pernambuco
Mark: Sheaffer Targa vintage

Visit our Facebook or Instagram for photos of What We Are Writing With. 


Pjotr Spica Virginis Fountain Pen (3D Print - Limited Edition)

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06:14—The presence of the Japanese Big 3 in US market 

08:12—Branding and marketing

Lamy Safari

Lamy 2000

Woodshed Pen Co

Fountain Pen Memes

Conid Gentleman’s Pen

Conid’s Instagram post

Conid...Made in Movember 


17:47—The secret of Montblanc’s success

Montblanc On How To Be A Luxury Brand For Many (interview with Montblanc CEO Lutz Bethge)

Marketing Lessons from Montblanc

Montblanc Boheme 


25:26—Reaching customers, tastemakers

Pelikan Hubs

Sharyn's Lamy AL-Star print ad from 2008

Pilot Custom 823

Pelikan M805 Ocean Swirl

Pilot Custom Urushi

Leo Fok’s photos of the Pilot Custom Urushi

Pilot Custom 845

Brian Goulet’s videos


SBREBrown ink

Diamine Earl Grey



Big Thief, ”Paul”

The Little Book of Hygge

Hela Curry Ketchup

Touloulou Bondamanjak French Creole Chili Sauce

Pandemic: Reign of Cthulu


38:21—Thanks and Credits

Producers: Diana Dai, Chuck Montano, Sharyn Zha, Patrick Antolovich, Denise Tang.
Recording and editing: Patrick Antolovich, Denise Tang.
Music: Michael Pearce.
Logo: Will H. Smith.
Logo artwork: Melissa Graf.