Roundtable discussion podcast about fountain pens, ink and the people who go crazy for them, from Fountain Pens Oceania. New episodes every fortnight.
Episodes
Tuesday Jan 30, 2018
Tuesday Jan 30, 2018
The hosts look at fountain pen marketing in the present day: who does it well, why it’s mostly word of mouth, Conid’s marketing misstep, and what puts Montblanc in a class of its own.
The Nib Section is the official podcast of Fountain Pens Oceania.
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The hosts were Chuck Montano, Sharyn Zha, Sophia Le, Mark Hopson, and Diana Dai.
FORMAT
01:00—What We Are Writing With
Chuck: Pilot 823 clear
Sharyn: Pelikan M605 White Stripe M, Graf von Faber-Castell Annello Titanium
Sophia: Graf von Faber-Castell Classic Pernambuco
Mark: Sheaffer Targa vintage
Visit our Facebook or Instagram for photos of What We Are Writing With.
04:18—Mailbag/Reviews
Pjotr Spica Virginis Fountain Pen (3D Print - Limited Edition)
If you want to make your podcasters happy, leave us a comment or review on our iTunes, Facebook, Twitter or Instagram.
06:14—The presence of the Japanese Big 3 in US market
08:12—Branding and marketing
17:47—The secret of Montblanc’s success
Montblanc On How To Be A Luxury Brand For Many (interview with Montblanc CEO Lutz Bethge)
Marketing Lessons from Montblanc
25:26—Reaching customers, tastemakers
Sharyn's Lamy AL-Star print ad from 2008
Leo Fok’s photos of the Pilot Custom Urushi
32:56—Recommendations
Touloulou Bondamanjak French Creole Chili Sauce
38:21—Thanks and Credits
Producers: Diana Dai, Chuck Montano, Sharyn Zha, Patrick Antolovich, Denise Tang.
Recording and editing: Patrick Antolovich, Denise Tang.
Music: Michael Pearce.
Logo: Will H. Smith.
Logo artwork: Melissa Graf.
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